Joana Freitas

Joana is Executive Board Member of EDP Generation, the conventional generation unit of EDP Group, where she holds responsibilities in just transition from coal to green energy, innovation and business development, digital transformation, sustainability and stakeholder engagement. She co-chairs the Generation and Environment Committee of Eurelectric, the industry’s association of power generators in Europe, and chairs Eurelectric’s Power Plant initiative (bringing biodiversity and deployment of renewables together). Some of her current responsibilities include climate adaptation plans of hydro and thermal fleet, the transition plans of thermal plants into green energy projects, hybrid investments (coupling wind and solar plants to existing hydro connection points), floating PV projects, conversion of former coal plants into green energy hubs. Joana is part of EDP’s Global Innovation Steering, where she helps identify and select new businesses to invest in, in the decarbonization energy space. She is also a non-executive director of EDA- Electricidade dos Açores, the Azorean integrated power company, where innovative projects of batteries and isolated island systems are being deployed.