Leadership and Strategy combined to make P&G a Force for Growth and a Force for Good (in English)

In-person seminar: Amphitheater 118 | Main Building – School of Economics and Management, University of Porto

General Manager P&G Portugal
Cláudia Lourenço has been the General Manager of Procter & Gamble Portugal since 2018. With a degree in management from ISCTE, she began her professional career at P&G in 1998, through an internship, and it is at the multinational that she has developed her career. She started in the sales area and her experiences have also gone through trade marketing, leading the P&G Prestige business unit, having an Iberian role, and also being Commercial Director of P&G Portugal. She currently leads a team of more than 150 employees, advocating that "To lead is to be at the service of people". Mother of four children, Cláudia balances her time between family, business, physical activity and volunteering in solidarity organizations and the promotion of gender equality.
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