How can Data be Organization’s Energy (EN)

Moved from Trás-os-Montes to Porto in 1999 to get Applied Mathematics’ Degree in Oporto University Started her professional journey as a Junior Data Analyst at SONAE in 2004, being focused on Ticket and Consumer Trips Analysis In 2007 joined Loyalty Card Project Team and in 2011 assumed a team of five Analysts (Customer Intelligence Team) getting in the meanwhile (2008) her Masters’ Degree focused in Advanced Analytics – MADSAD From 2011 starts leading a team of 13 people focused in Analytics and Data Science Nowadays runs a large Analytical team with roles in Campaign Intelligence (CRM) , Advanced Analytics and Business Analytics focusing her role leading teams in Descriptive, Predictive and Prescriptive Analytics in Sonae MC (25 people)