Founder of Ideal Price
Diana Coelho brings 15 years of experience as a management consultant in Commercial Excellence, after being both an in-house consultant and a Pricing Manager with global manufacturing companies and earlier on for a leading Consulting company. As part of major Pricing Transformation journeys, Diana spent eight years designing and managing B2B Pricing processes, and has successfully managed small and large teams, locally and in remote setups across countries. She has extensive experience in facilitating workshops, orchestrating work towards deliverables and managing stakeholders. Diana is based in Switzerland and since becoming an Independent Management Consultant in 2021, specialized in B2B Pricing and Revenue Management, she has been leading consulting engagements throughout Europe. She has also co-founded Ideal Price, and works with newly created ventures to help Founders establish its business foundations, supporting the design of business, revenue and pricing models. Graduated in Economics from FEP (2007), holds an Executive Master in Finance from Católica (2010) and is a Certified Management Accountant with CIMA (2014).